We Built What
We Wished
Existed.

Founded 2020 40+ Employees 2 Warehouses Shipping to 35 States & Growing 100% Proprietary Parts 20-Year Warranty

How It Started

Twenty Years
in the Industry.
Zero Good Options.

Sam and Tabetha Steinberg have been in this industry for over twenty years. They've worked with nearly every major shade manufacturer on the market. Some had decent product. Some had decent service. None of them had both — and almost none of them treated their dealers like partners.

The lead times were embarrassing. The product specs hadn't changed in years. When something went wrong, you were on your own. Dealers were expected to absorb the problems and keep ordering.

In 2020, Sam and Tabetha stopped looking for the right manufacturer and became one. La Costa Shade opened in Escondido with one clear goal: build the screen they'd been trying to source for two decades.

Outdoor motorized shade system installed on luxury patio — La Costa Shade

Why It Matters

The Industry
Changed Hands.

Progressive — Rainier — Eclipse — Universal — Sun Pro

Most of the brands dealers grew up with started as family businesses. Most of them have since been acquired by investment groups and international window covering conglomerates. That's fine for them. There are real advantages to that kind of capital.

But something changes when the people making the decisions stopped being the ones who ever held a tape measure. Quarterly targets start driving lead times. Customer service becomes a ticket number. The products stop evolving because why fix what's profitable?

We're still family-owned. We make decisions quickly. We pick up the phone. We're not trying to satisfy a board — we're trying to make the best screen on the market and make your job easier while we do it.

Zipper screen enclosure installed on home exterior — La Costa Shade

The People Behind It

An Engineering Team
That Came From
The Field.

Ryan Derrick joined Sam and Tabetha as a co-owner shortly after founding. He came from leading the shade division at Rainier Industries — one of the few people in this business who understands it as deeply from the manufacturing side as from the sales side. He's been a pioneer in exterior shading for decades.

Together, they built an internal design and engineering team at the Escondido facility. The mandate was simple: solve the problems that installers have been putting up with for years. The small things other manufacturers treat as acceptable. The callbacks nobody wants to make.

Every unit is painted after cutting. All painting and cutting is done in-house. The parts are ours — we don't rely on a supply chain we don't control.

La Costa Shade dealers installing a motorized screen system

Our Commitment

“When you’re on a ladder and find a problem, the first question shouldn’t be whose fault it is. It should be how we fix it.”

Mistakes happen. They’re frustrating for everyone. What we can control is how fast we respond and how seriously we take it. We don’t ask you to be on hold while we figure out blame. We get to work.

We consider our dealers partners — not accounts, not ticket numbers. That means your install is our reputation, your callbacks are our problem, and when you call, someone here picks up.

— Ryan Derrick, EVP — La Costa Shade

Dealer Inquiries

Ready to Carry
La Costa?

We work exclusively with licensed contractors and dealers. Premium margins, factory-direct support, and the product your clients have been asking for.

Request Dealer Pricing
Phone (888) 717-1393
Email info@lacostashade.com
Address 2121 Enterprise St, Escondido CA
Ships To 35 States & Growing